How to Make a Customer Support AI Chat Bot for Your Website

Piotr Grudzień profile picture
Piotr Grudzień

1/5/2022

4 min read

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Customer Support AI Chat Bot

Build Your AI Customer Support Chat Bot in Minutes 🤖✨

As companies grow, they face an increasing number of repetitive customer inquiries. A smart AI chatbot can automate responses, reduce support workload, and provide instant answers to users.

This guide will show you how to build a customer support AI chatbot using Quickchat AI—leveraging a knowledge base to create a truly conversational experience.


🎥 Watch the Video Guide


Why AI Chat Bots?

Most customers don’t want to dig through FAQ pages. Instead, they prefer instant answers. A conversational AI chatbot can:

Answer frequently asked questions
Provide real-time support
Reduce workload for human agents
Engage users naturally through conversation

In this guide, we’ll take DHL’s FAQ page as an example and convert it into a chatbot using Quickchat AI.


🚀 Step 1: Set Up Your AI Chat Bot

To begin, head over to the Quickchat AI dashboard and navigate to:

  1. Integrations → Customize the chatbot’s design.
  2. Knowledge Base → Add relevant information.
  3. Test Your AI → Adjust responses as needed.

Customizing Chatbot UI


🧠 Step 2: Structuring the Knowledge Base

Your chatbot’s knowledge base should consist of concise and informative paragraphs (each under 150 words).

Best sources for your chatbot’s knowledge base:

  • FAQ pages
  • Product documentation
  • Customer support guides
  • Blog posts and articles
  • Internal support databases
  • Example conversations

A well-structured knowledge base improves chatbot accuracy and avoids irrelevant responses.


📋 Step 3: Copy Raw Text from FAQs

For this guide, we’ll use DHL’s FAQ page as our example.

👉 Start by copying text from the FAQ section:
Copying FAQ Content


🛠️ Step 4: Formatting the Knowledge Base

If pasted as-is, the FAQ content may not work well in conversations. Let’s optimize the formatting by following these best practices:

✅ Best Practices for AI Knowledge Base

1️⃣ Include links within text and explain their content.
2️⃣ Ensure each paragraph is coherent and self-contained.
3️⃣ Avoid Q&A pairs—use full, natural answers.
4️⃣ Convert long bullet-point lists into concise, comma-separated lists.


Instead of pasting hidden links, structure them clearly:

If you want to import medication, click here.

Good Example (Proper Context)

If you want to import medication into the U.S., you can check the official [DHL guidelines](https://mydhl.express.dhl/us/en/help-and-support/faqs/shipping-online.html).

This helps the chatbot correctly reference links in conversations.

AI Providing a Link


📖 Best Practice #2: Ensure Each Paragraph Makes Sense

If an FAQ item has separate questions and answers, merge them into coherent paragraphs.

Bad Example (Question & Answer Pair)

Q: Can I use my own packaging when shipping with DHL?
A: Yes.

Good Example (Full Answer)

You are allowed to use your own packaging when shipping with DHL.

This ensures the chatbot responds naturally without requiring exact Q&A matching.


📜 Best Practice #3: Avoid Multiline Lists

Bullet-point lists don’t work well in chatbots. Convert them into concise, comma-separated lists.

Bad Example (Long Bullet List)

To add DHL as a trusted site:
- Open Internet Explorer
- Go to Internet Options
- Click Security Tab
- Add DHL to trusted sites

Good Example (Single-Line List)

To add DHL as a trusted site, open Internet Explorer, go to Internet Options, click the Security tab, and add DHL to trusted sites.

This ensures better chatbot readability.

Chatbot Answering a FAQ


🛠️ Step 5: Testing Your AI Chatbot

Once you’ve formatted your knowledge base, test your AI chatbot in the Quickchat AI dashboard.

Example Chatbot Conversation

User: “How do I print shipping labels?”
AI Chatbot: “If you’re experiencing issues with printing DHL shipping labels, you may need to add DHL as a trusted site in your browser settings. Here’s how to do it for Chrome: DHL Support.”

This testing phase helps fine-tune responses for better accuracy.


🚀 Start Building Your AI Chatbot Today!

By following these steps, you can create a customer support chatbot that provides instant answers and reduces support workload.

👉 Try Quickchat AI Now and build your own AI chatbot today!